Describe the components of the New Product Development (NPD) Framework.
Conduct a comprehensive situation analysis for the new product or service concept.
Describe the components of the Product Scope Statement (PSS).
Define the customer and problem analysis processes.
Explain the role of group problem solving techniques.
Identify the value and usage of obtaining attribute ratings in the new product.
Explain the value of trade-off analysis techniques, such as conjoint analysis, when analyzing new products.
Illustrate how firms use concept evaluation systems in the new product development process.
Identify the components of a product concept statement.
Provide an overview of the final concept scoring model and the value it has in the new product development process.
Explain ways to forecast sales and conduct financial analyses of new product concepts.
Describe the dimensions of product use testing.
Demonstrate the impact that design can have on new product development.
Define the importance of organizational structure and the formation of teams in the new product development process.
Assess the impact that team management can have in the new product development process.
Identify the objectives and usage of a product use test when developing new products and services.
Make recommendations in the NPD Plan based on a comprehensive situation analysis, Expanded SWOT Analysis and concept and product testing.
Evaluate the types of market tests that should be conducted before launching a new product or service.
Identify how product launches should best be managed by the new product development team.
