New Product Development-Executive Concentration

New Product Development-Executive Concentration

USD 1000


New Product Development Certificate




100% Online


3 units

A Programme by USC Marshall

This course will teach you to identify and select viable opportunities for product development, understand product strategy, and use multivariate analysis techniques to make customer-driven decisions. Through a variety of learning modalities, you will be challenged to develop your own plan for a new product or service and formulate estimates of sales and profitability.

Learning Outcomes

Describe the components of the New Product Development (NPD) Framework.

Conduct a comprehensive situation analysis for the new product or service concept.

Describe the components of the Product Scope Statement (PSS).

Define the customer and problem analysis processes.

Explain the role of group problem solving techniques.

Identify the value and usage of obtaining attribute ratings in the new product.

Explain the value of trade-off analysis techniques, such as conjoint analysis, when analyzing new products.

Illustrate how firms use concept evaluation systems in the new product development process.

Identify the components of a product concept statement.

Provide an overview of the final concept scoring model and the value it has in the new product development process.

Explain ways to forecast sales and conduct financial analyses of new product concepts.

Describe the dimensions of product use testing.

Demonstrate the impact that design can have on new product development.

Define the importance of organizational structure and the formation of teams in the new product development process.

Assess the impact that team management can have in the new product development process.

Identify the objectives and usage of a product use test when developing new products and services.

Make recommendations in the NPD Plan based on a comprehensive situation analysis, Expanded SWOT Analysis and concept and product testing.

Evaluate the types of market tests that should be conducted before launching a new product or service.

Identify how product launches should best be managed by the new product development team.

Who will you learn with?


Frequently Asked Questions

What is an Executive Concentration?

Executive Concentration is a collection of 3 modules with a duration of 12 weeks. These Executive Concentration courses are created from modules presented in complete Master's degrees, this guarantees the quality of the course.

What is the duration of an Executive Concentration?

The Executive Concentration courses differ, but on average the duration is 12 weeks.

Can an Executive Concentration be certified?

Yes, when you complete an Executive Concentration you will receive certification.

What universities are Executive Concentration from?

The Executive Concentration courses are created by professors from the world's top universities known for their research and teaching methodologies, and include professors from the Universities of Cambridge, Southern California, California Los Angeles, and Notre Dame.

Do I have to enrol at a particular time in order to start an Executive Concentration?

No, Executive Concentration courses are self-managed and you can enrol at any time. You can study as and when your agenda and schedule allow.

Are all Executive Concentration online?

Yes, the Executive Concentration courses are fully online.

How can I see which Executive Concentration are available?

You can view our full portfolio of Executive Concentration courses here.

How can I see which universities offer Executive Concentration?

You can view our partner Universities here.