Marketing Management-Executive Concentration

Marketing Management-Executive Concentration

USD 1000


Marketing Management Certificate




100% online


3 units

A Programme by USC Marshall

Through a variety of learning modalities, this course will allow you to acquire skills to analyze industry and consumer data, identify growth opportunities, and apply marketing theories and concepts to prepare and execute a marketing strategy. You will have the opportunity to gain hands-on experience by developing a comprehensive marketing plan and measuring its results.

Learning Outcomes

Identify the elements and employment of the Integrated Strategic Marketing Plan (ISMP) Framework

Explain the key elements of the industry/ market.

Identify the major players in the industry within which the selected ISMP company competes, their core competencies, financial and strategic strengths, and weaknesses.

Identify the participants and partners in the value chain and inside and outside constituents can influence the customer experience.

Identify the components in the customer experience and their impact on marketing initiatives.

Define the vision or mission statement of the selected ISMP organization.

Describe the unique value an organization offers to its customers.

Describe strategies to maximize the strengths and opportunities and mitigate the weaknesses and threats.

Explain how the key characteristics and tools of product management can be utilized to differentiate product offerings.

Compare and contrast the differences between marketing products and services and identify objectives and strategies that contribute to effective service management.

Illustrate how to identify and implement the most effective and efficient distribution strategies to market products and services.

Define your ISMP organization’s integrated marketing communications (IMC) strategy, including all elements of the IMC mix.

Explain the impact that social media and mobile marketing initiatives have on the IMC.

Identify various methodologies that can be utilized to establish pricing of a product or service.

Describe how to develop a profit-and-loss statement and the value it provides in a marketing plan.

Who will you learn with?


Frequently Asked Questions

What is an Executive Concentration?

Executive Concentration is a collection of 3 modules with a duration of 12 weeks. These Executive Concentration courses are created from modules presented in complete Master's degrees, this guarantees the quality of the course.

What is the duration of an Executive Concentration?

The Executive Concentration courses differ, but on average the duration is 12 weeks.

Can an Executive Concentration be certified?

Yes, when you complete an Executive Concentration you will receive certification.

What universities are Executive Concentration from?

The Executive Concentration courses are created by professors from the world's top universities known for their research and teaching methodologies, and include professors from the Universities of Cambridge, Southern California, California Los Angeles, and Notre Dame.

Do I have to enrol at a particular time in order to start an Executive Concentration?

No, Executive Concentration courses are self-managed and you can enrol at any time. You can study as and when your agenda and schedule allow.

Are all Executive Concentration online?

Yes, the Executive Concentration courses are fully online.

How can I see which Executive Concentration are available?

You can view our full portfolio of Executive Concentration courses here.

How can I see which universities offer Executive Concentration?

You can view our partner Universities here.