Identify the elements and employment of the Integrated Strategic Marketing Plan (ISMP) Framework
Explain the key elements of the industry/ market.
Identify the major players in the industry within which the selected ISMP company competes, their core competencies, financial and strategic strengths, and weaknesses.
Identify the participants and partners in the value chain and inside and outside constituents can influence the customer experience.
Identify the components in the customer experience and their impact on marketing initiatives.
Define the vision or mission statement of the selected ISMP organization.
Describe the unique value an organization offers to its customers.
Describe strategies to maximize the strengths and opportunities and mitigate the weaknesses and threats.
Explain how the key characteristics and tools of product management can be utilized to differentiate product offerings.
Compare and contrast the differences between marketing products and services and identify objectives and strategies that contribute to effective service management.
Illustrate how to identify and implement the most effective and efficient distribution strategies to market products and services.
Define your ISMP organization’s integrated marketing communications (IMC) strategy, including all elements of the IMC mix.
Explain the impact that social media and mobile marketing initiatives have on the IMC.
Identify various methodologies that can be utilized to establish pricing of a product or service.
Describe how to develop a profit-and-loss statement and the value it provides in a marketing plan.
