Consumer Insights-Executive Concentration

Consumer Insights-Executive Concentration

USD 1000


Consumer Insights Certificate




100% online


3 units

A Programme by USC Marshall

This course will teach you about the methodology and tools used to capture valuable demographic and behavioral data, segment and target consumer audiences, and enhance customer satisfaction to encourage loyalty. Through a variety of learning modalities, you will acquire the skills to apply consumer insights to marketing strategy and explore the impact of cultural influences and reference groups on strategic positioning.

Learning Outcomes

Manage the five steps of the purchasing process to strengthen their connection and credibility with targeted customers

Create marketing messages addressing those product attributes that are most critical to the sale of a product

Select and implement proactive strategies shown to increase customer satisfaction and loyalty

Differentiate marketing strategies across the four major business segments

Use specific research and data-gathering tools

Implement an organized strategy for determining and communicating with a target market population

Systemically create, implement and use the results of marketing research plans

Explore critical functions of marketing professionals in the development of new products

Create international marketing plans that demonstrate sensitivity to the country’s local economic conditions, culture, norms, likes and dislikes.

Build customers’ trust through branding, first impressions, managing social media, and communication of a product’s “personality.”

Use knowledge of reference groups to customize marketing strategies and increase sales

Teach others the significance of using innovative and unconventional marketing strategies in order for messaging to stand out in the mass of information sent to customers

Who will you learn with?

Miriam Burgos

Frequently Asked Questions

What is an Executive Concentration?

Executive Concentration is a collection of 3 modules with a duration of 12 weeks. These Executive Concentration courses are created from modules presented in complete Master's degrees, this guarantees the quality of the course.

What is the duration of an Executive Concentration?

The Executive Concentration courses differ, but on average the duration is 12 weeks.

Can an Executive Concentration be certified?

Yes, when you complete an Executive Concentration you will receive certification.

What universities are Executive Concentration from?

The Executive Concentration courses are created by professors from the world's top universities known for their research and teaching methodologies, and include professors from the Universities of Cambridge, Southern California, California Los Angeles, and Notre Dame.

Do I have to enrol at a particular time in order to start an Executive Concentration?

No, Executive Concentration courses are self-managed and you can enrol at any time. You can study as and when your agenda and schedule allow.

Are all Executive Concentration online?

Yes, the Executive Concentration courses are fully online.

How can I see which Executive Concentration are available?

You can view our full portfolio of Executive Concentration courses here.

How can I see which universities offer Executive Concentration?

You can view our partner Universities here.