Consumer Insights-Executive Concentration

Manage the five steps of the purchasing process to strengthen their connection and credibility with targeted customers

Create marketing messages addressing those product attributes that are most critical to the sale of a product

Select and implement proactive strategies shown to increase customer satisfaction and loyalty

Differentiate marketing strategies across the four major business segments

Use specific research and data-gathering tools

Implement an organized strategy for determining and communicating with a target market population

Systemically create, implement and use the results of marketing research plans

Explore critical functions of marketing professionals in the development of new products

Create international marketing plans that demonstrate sensitivity to the country’s local economic conditions, culture, norms, likes and dislikes.

Build customers’ trust through branding, first impressions, managing social media, and communication of a product’s “personality.”

Use knowledge of reference groups to customize marketing strategies and increase sales

Teach others the significance of using innovative and unconventional marketing strategies in order for messaging to stand out in the mass of information sent to customers